Creating content marketing eats up your time. Here's how to use automation to get better, quicker results.
As an entrepreneur who needs to play out numerous assignments in a day - here and there at the same time - you likely value the advantages of working with frameworks. Having frameworks in your business takes away a portion of the strain and causes you concentrate your vitality on things that truly require it. 
Related: Stay Ahead of the Competition With These 6 Content-Marketing Trends 
The same goes for content showcasing. In any case, regardless of whether you appreciate this assignment, you're a bustling individual who most likely wouldn't like to need to invest any more energy than should be expected making and sharing substance. 
In the event that exclusive there was an approach to decrease the time you spend on these redundant errands to enable you to center around other critical undertakings. Turns out there is: content advertising computerization devices. Here is a three-advance way to deal with systematizing and robotizing parts of your substance promoting technique to return more opportunity to your hands.

1. Content curation 
Extraordinary compared to other approaches to construct your image's online nearness and develop your gathering of people is by finding valuable substance and sharing it. Truth be told, one substance sharing standard proposes that five of each 10 online networking refreshes you make ought to be content with others that is applicable to your gathering of people. 

That implies curating awesome substance. Via mechanizing this procedure, you get the benefits of not going out and locate the substance yourself, in addition to sparing yourself time and furnishing your crowd with important data all the time. 

That is the reason a device like Scoop.it is an absolute necessity have. With a Pinterest-esque interface, this device is intended to give you a recognizable client encounter. To begin, pick a subject and Scoop.it will create important substance finish with sharing catches. You'll likewise have the capacity to see reciprocal points and other significant clients you can take after on the site. 

When you enroll, you'll get day by day updates of subjects you take after, giving you a flood of pertinent articles that you can impart to your gathering of people. 

Scoop.it has a freemium alternative so you can attempt it with restricted highlights previously focusing on it. Other options to Scoop.it include Feedly, Storify, Swayy, and Sniply. 

Related: 7 Mistakes That Will Doom Your Marketing Automation Implementation 

2. Social sharing 
Planning is a standout amongst the most imperative parts of online networking administration. This enables you to impart updates to your crowd at the time that is best for them - whether you yourself are on the web or not - and spare yourself time all the while. 

Cushion completes an awesome activity in that regard. It was initially intended for Twitter however now you can likewise utilize Buffer for Facebook, LinkedIn, and Google+. This mix of social channels gives you simple and computerized sharing of online networking posts - including blog entries. To share, you should simply pick a period zone, at that point set the calendar. 

The apparatus additionally enables you to add presents on a line so you don't need to continue booking. Notwithstanding, it's prudent to not over-plan: Scheduling excessively and too far ahead of time could prompt awkward sharing. For example, content that appeared well and good a fortnight back could be unessential when it goes out. 

Regarding application coordination, Buffer has Android and iOS applications that you can download to utilize it from your cell phone. There are additionally Chrome, Opera, Firefox and Safari expansions accessible to utilize it on PCs as well. 

Cradle has a freemium design with specific breaking points so you can begin sharing and perceive how it suits you. Contrasting options to Buffer incorporate Hootsuite, SocialPilot, and SocialOomph. 

3. Observing 
As you share your substance crosswise over different channels, you'll see it difficult to stay aware of the group of onlookers' response. So you'll require an instrument that tells you at whatever point your image is said. 

A device that enables you to do this naturally is Mention. Specify enables you to see every one of the notices your name or brand gets crosswise over social stages, sites and sites from a solitary dashboard. It additionally enables you to answer messages and connect with the gathering of people straight from the dashboard. 

To keep you side by side of the considerable number of notices of you or your image, Mention will send you an email refresh at whatever point the notices happen. This causes you to react to crowd remarks on time, boosting your engagement. With this, you can rapidly address any inquiries or worries about your image from the group of onlookers. 

Notwithstanding following your image, you can utilize it to screen your opposition by setting up significant catchphrases: proprietor's name, image name, particular bits of substance, and so on. 

Say likewise enables you to dole out specific assignments to colleagues. Ensure that you don't have only one individual reacting to remarks yet the most important individuals in your group drawing in with the gathering of people. 

In 2013, Mention collaborated with Buffer to make it less demanding to track your notices and distribute them crosswise over online networking channels. Choices include Mediatoolkit, SocialMention, and Mentionlytics. 

Related: The Best Technology Tools for Content Marketing 

Last considerations 

Frameworks and mechanization give train and consistency to content promoting. On the off chance that you utilize these devices for curating content, sharing substance and dealing with your notices, you'll be well while in transit to acing content promoting your image.
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DOCUMENT YOUR CONTENT MARKETING SYSTEM

Before you can delegate though, you have to document write down all of the steps in simple, specific detail that’s easily shared with others.
You could just point people to this article, but each company and business owner has their own unique brand and way of doing things. So I don’t recommend that (but I do recommend you check out my bonus download at the end of this article for that very purpose though).
It’s important to capture your content marketing system on “paper” so that whether you work with 1 person or 20 people to automate your content marketing, you don’t have to individually train them. Instead you’ll simply hand them your documentation.
To document the business and marketing systems here at AutoGrow, I used a few tools:

  • Google Sites – With Sites, you can build your own internal intranet / wiki. It allows you to create and organize as many pages as you need, facilitates discussion, and it even allows you to embed videos, forms, and images. Plus, you have complete control over who does and doesn’t have access.
  • For providing visual references (like, let’s say I want to point to something on the screen with a note), I recommend Jing for screen capture, which is free.
  • When it comes to recording video, I’m a fan of screencast-o-matic (free and lightweight) or Camtasia (which costs about $300, but allows for a bit more customization and control). The main reason why I don’t recommend Jing for this purpose is their video recorders limits you to 5 minutes and they do not support uploads to YouTube, which is the only type of video that Google Sites allows you to embed.
  • Finally, I like to think of each of my systems documents as a “living” part of my company. They’re constantly being tweaked and updated, and it’s important to understand when and how often tasks are getting done. For this reason, I recommend you embed a daily or weekly checklist form within your systems docs. The checklist should contain all of the steps required of the person who will be performing the task (i.e. writing an article, promoting the article, proofreading, etc.). If you use Google Forms to do this, you can embed it directly on the page. If you’re ok with just including links to the form, use Wufoo (their product is far superior to Google Sites anyway).
    • Once you’ve taken the time to document each of the steps in your content marketing process, it’s time to find and hire your first writer (yay delegation!).

    STEP 5 – HIRE A WRITER AND AGREE ON GOALS

    I’ve run a few experiments with hiring writers in the past.
    The results were “eh,” mixed, to describe it accurately.
    As you’ll hear in the video interview with Brian above, this wasn’t an issue for him.
    This is probably because unlike him I didn’t take the time to really define (a) a writing strategy and a clear direction when I made our first hire, (b) I only interviewed a few people one-on-one, and (c) I was fast to hire, but slow to fire when I saw that it wasn’t working out.
    So learn from my mistakes 🙂
    • Define in advance what specific content buckets (see Step 2) your writer will be generating ideas for (i.e. in the case of RestaurantEngine.com, Brian’s company, it might be: restaurant website design, offline restaurant marketing, and online ordering).
    • Interview more than a few candidates one-on-one so you can truly make an informed hiring decision. Make sure to ask for recent writing samples (both live on the web and offline).
    • Take your time with hiring, and if someone isn’t able to deliver up to your standards, make a decisive decision about whether to give them another try or to let them go.
    Here are the best places to find writers to help you automate your content creation:
    1. Elance.com – a one size fits all virtual marketplace of freelancers and companies where you can post your project for people to bid on.
    2. Contently.com – High-end platform for managing your editorial calendar and sourcing quality writers.
    3. ProBlogger.net – Job board for recruiting professional bloggers
    4. Scripted.com – Virtual platform (with an API) of mid-level and higher end writers. Order 1 or more articles to be written at a time.
    5. AJAX Union.com – You can also go the agency route for your content creation efforts. I interviewed the founder of AJAX Union, Joe Apfelbaum, not too long ago.
    Once you’ve made your decision to hire a writer, the next step is sharing your systems doc with them so they can train themselves and ask you any clarifying questions.
    At this point, you’ll also want to agree on goals and setup a shared editorial calendar. For goals, I recommend you regularly share your marketing analytics with your writer(s).
    This will help give them visibility into what content performs the best as well as give them a sense of ownership over the results (or lack thereof).
    For setting up a shared editorial calendar, you can do this with Google Calendar, but you might want to check out a more premium solution like this WordPress plugin called CoSchedule.
    There are free options out there as well, but Coschedule is used an recommended by a friend of mine and from what I can see, because they charge for it, they can probably afford to provide better service and support.
    Pro-tip: don’t expect your writer to do everything. Yes, they can find some pictures for their articles, probably proofread as well. But for the second-half of the process when it’s time to promote the content, I recommend you assign that task to someone else. A virtual assistant is perfect for this since most of that part of the process can be templated-out. When it comes to optimizing the content topics and text for search engines, you should seriously consider delegating this role to someone else who can focus exclusively on it.