Poet, the prolific writer, and satirist penned some genuinely insightful works of drama and comedy that survive to this day. Titles like The Importance of Being Earnest and The Picture of Dorian Grey are true classics. Wilde is remembered as a brassy and hilarious individual with mind.
My favourite thing that he ever wrote was this: "Fashion is the only kind of ugliness so intolerable we have to change it every six months."
As a marketer, I sometimes trust we ride a wave of trends, fashions to speak, then pass away and that flare up. And like styles, being on the wrong side of a fashion is being out of the loop. As marketers, we can't ignore trends, however passing they might be.
We have to pay attention. Why? Trends can evolve and shape our advertising culture before we know it.
That said, here is the 21 best advertising articles to read for 2017. I have pulled these blog posts from my personal marketing library to ensure that you don't end up on the ugly (unknowing) facet of advertising trends in the coming year.
By appearing into the future, I will start us off. This lengthy SmartInsights post have an in-depth look in the big-time digital marketing and advertising trends of 2017. Expect heaps of data and predictions. That is a meaty, approach that is valuable to begin planning.
#2 -- 7 Big Brand Social Media Strategies for Smaller Businesses
Dara Fontein from Hootsuite utilizes seven consecutive examples to show readers precisely how to excel in the modern social media landscape. Covering all the platforms, this read is a great resource for certain tactics and strategies for your business -- of any shape or size.
#3 -- The 23 Things to Consider When Creating Video Content
Into video we turn for storytelling in 2017. For participation and pull, nothing surpasses a image, but video is not without challenges. Author Jodi Harris looks at the best practices around the movie boom and how to make the most of your campaign ROI.
#4 -- The Way to Dominate Content Marketing with Machine Learning Tools
Amanda Chiu from JeffBullas.com divides readers into one of their greatest marketing tendencies of 2017 -- machine learning. New technologies are introduced by the author and how to use these within a content marketing strategy. This is a good place to start, if you have not considered the ramifications of robots doing some of your work for you.
Why not learn from the finest, asks Courtney Seiter of Buffer. This listicle is a swipe file of advertising tactics that are aspiration, from media to you need authentic live-video plays to trends in content promotion. This piece will provide you a lot of ideas, people to follow along, and inspiration to your own campaigns.
#6 -- 10 Free Online Advertising Tools Every Small Business Owner Needs
If you're looking to enhance your SEO at 2017 -- for the purchase price of in your house -- look no further. Other search engine optimization handiness, content analysis, crawl tools, topic ideas, along with Keyword research are available in this particular post. At the cost of a hand-out, this really is amazing for small businesses.
Employing a fun Star Wars event during, Gianluca Fiorelli from MOZ supplies a significant exposé on the current state of the search engine optimization galaxy. Proving a dose of background with a heap of useful analysis, the writer takes the padawan SEO learner and even SEO Jedi Knights through an exhaustive and informative tour de force of this search engine optimization skillset. Do not overlook this uncommonly easily-enjoyed and valuable read on a topic.
#8 -- 50 Best Content Advertising Influencers to Follow
Marketing won't be going anywhere in 2017. That is, it will not going anywhere but up. This TopRankBlog post gives a healthy serving of industry leaders to follow in the future of content marketing. Content marketing is predicted to secure more visual in the year -- but that should not stop you from reading this article and being read in the coming year.
#9 -- 9 Social Media Marketing Trends That Could Make or Break Your Business in 2017
Lee Odden starts by reminding us, "The most significant thing about social media marketing isn't always the tech. It is the people." He then proceeds to delve into the way that customer usage will evolve and join in the coming year with tech trends. Covering ideas such as social chat bots to dark societal, Odden paints a vibrant picture through how users, brands, and societal platforms will interact best in 2017.
#10 -- Creating the Right Marketing Mix
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Moz mastermind Rand Fishkin wades through funnel challenges with readers (and audiences) during this Whiteboard Friday post. Fishkin presents questions regarding sources allocation and ROI, answering that info is frequently the answer. Read this article and audit your promotion budget for 2017.
#11 -- The 7 Essential Google Analytics Reports Every Marketer Must Know
Marketing is all about error, demo, and knowing whether your efforts are translating into outcomes. And we're all eager to talk about how important information is, yet how many of us know our ways? Writer Khalid Saleh makes marketers aren't being information dilatantes with this revealing and significant overview of aspects of a hard interface, even for the most seasoned marketers. He covers articles efficiencies, mobile reports, traffic reports, and much more in this exact digestible walk-through of Google Anayltics.
#12 -- 12 Bad Habits Which Are Making You Less Productive
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I had to take a while about to discuss, well, you. Yes my dear reader, this post is not all about strategies and strategy for business. Referral SaaSquatch would like you to live a full, rewarding life that is free of stress and wasted time. So dip your feet into this Hubspot article on how to be your very best self -- and operate for this.
#13 -- Everything the Tech World Says About Marketing Is Wrong
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The scathing Dan Lyons bit on startup civilization is outlined by TC"s Samuel Scott within an incisive piece that fires a shot across the bow of the modern marketer. Keen debunk the phoniness that some entrepreneurs seem to thrive on and to call the buzzword fanaticism out. In a lucid, interesting manner the author rails against the thoughts of inbound, content, and direct advertising as fresh and improving notions we can scale and manipulate. His thoughts? Back to basics, a 2017 advertising trend to be certain.
#14 -- How Facebook's News Feed Works, As Explained By Facebook
Ever wonder what's going on beneath that hood ornament that is electronic? Well, if you are a true digital advertising mechanic you will appreciate knowing what's driving the definitive social media engine of our era. Gather ye' insights and profit!
#15 -- 20 Social Media Tools & Tips From the Pros
Lisa Jenkins out of Social Media Examiner gathered a package of goodness for people excited to maximize all things social this season. Best practices for Facebook movie, expanding your reach with Pinterest audience targeting to boost quality for podcast -- that is merely a flavor of some fine-point advice for your digital advertising and marketing efforts .
#16 -- Mobile Internet vs Mobile Apps: Where Should You Invest Your Marketing
Mobile is a hot subject in the realm of digital marketing 2017. The way to best impact a mobile strategy gets a going-over from Rand Fishkin of Moz as he covers the place where to shell out for mobile optimization and reach. He comes back with some insights and weighs customer retention and engagement from ROI.
#17 -- 4 Uncommon Ways to Nurture Leads with Personalization
Personalization will be relevant for marketers in 2017. Rohan Ayyar breaks down how your manufacturer can take the initiative to provide consumer with a more enjoyable UX and repeatable manufacturer encounter.
#18 -- The Way to Construct Amazing Personalized Influencer Marketing Campaigns
Can you and all the forces of personalization combine the powers of influencers? Well, start by reading this Search Engine Journal article. She looks at the way your brand can effectively utilize customer-centric messaging to really amplify your influencer marketing approaches. Do not miss this!
#19 -- A Video Advertising Guide to Developing Epic Content on Facebook, Snapchat, Twitter, and much more
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Video marketing is rockin' in the networking world that is social. Digital advertising in 2017 will watch streaming video burst even more than a year ago, soBuffer takes a big picture look at the way your brand can succeed in driving traffic, netting engagement, and fostering revenues through video this season.
#20 -- 51 Referral Program Cases of 2016
It is helpful to follow the leaders, when diving into referral advertising. This informative article showcases how brands exemplify the benefits of referral programs, providing readers with the insights necessary to drive referral earnings. Read here today for heaps of proven approaches and winning strategies you may take home today.
#21 -- The Way Google Analytics Ruined Marketing
Samuel Scott was on fire this year! The TechCrunch author brings another marketing believe piece that begs the question: where could we be with our numbers to us -- and would it be better? Part indictment at a creative manner, part history lesson this bit is of civilization.
The Last Chapter
Whether or not you prefer literature or follow trend, overlooking marketing tendencies could prove catastrophic. Fortunately, everything you will need to do is always to optimize your brand for conversions, engagement, and customer retention.
These 21 articles might have been somewhat too timely for Oscar Wilde, but they will serve us just fine. As we marketers look to the coming year, we anticipate to emphasize personalization, visual marketing, AI, along with other recent trends while adding new chapters to the classic strategies.
Question is: Can you use this info to make a brand worth reading to this season?